Source: Cécred / Courtesy of Brand

One thing is certain, and two things are for sure: diversity is the name of the game in the beauty industry. From the resurgence of Fashion Fair Cosmetics to the genius of LYS Beauty, Black beauty bosses have fallen in line in response to the longing cries for products made with melanin-rich skin tones in mind. The beauty marketplace has notably shifted, with beauty retailers creating initiatives favoring Black- and POC-owned brands. And, of course, various legacy brands have returned to the drawing board to embrace inclusivity. 

With 2025 officially in full swing, there’s no better time to Blackify your beauty collection. If you’re on the hunt for white-cast-free sunscreens with nourishing capabilities, a Black-owned brand will come in handy. For folks searching for defining curl mousses sans the sticky feel, there’s no need to fret. If ingrown hairs have become the bane of your existence, you can rest assured that those pesky bumps will be handled. In other words, there is no beauty faux pas that Black-owned beauty brands can’t remedy. 

Black-owned brands never waver when catering to our wants and needs and giving back to our community in multiple ways. So, it’s time to put our money where our mouth is and return the favor. We’ve compiled a non-exhaustive list of 10 Black-owned beauty brands — from makeup to body care — perfect for helping you look and feel your best from head to toe. Happy Shopping!

Our editors have independently selected all products. Please note: we may receive an affiliate commission for products and services purchased through our website.