Beyoncé’s hair goals are within reach. The mogul hopped on the Cécred Instagram account to reveal that the award-winning foundation collection line is available at Ulta Beauty stores, marking the largest, exclusive partnership in the store’s history.

Cécred’s arrival at Ulta Beauty has delighted fans and beauty enthusiasts alike. Designed to celebrate and enhance the natural beauty of all hair types, Cécred has become a force in the beauty industry with its luxurious formulations infused with nourishing ingredients that promote healthy, vibrant hair. Inspired by Beyoncé’s hair journey, each product in the line reflects her commitment to quality, empowerment, and self-expression. From hydrating shampoos and conditioners to restorative masks and styling aids, Cécred offers a holistic approach to haircare that inspires individuals to embrace their unique styles.

To mark the launch, the brand posted a series of Instagram videos that connected audiences with the legacy and many complexities of hair. The much-anticipated haircare line also released a reel celebrating the launch, with Bey showing off her long, platinum tresses that she pampered with Cécred Nourishing Hair Oil. The “Cozy” singer then passed the bottle to her mother, who passed it to others before it landed on the shelf at Ulta Beauty.

Cécred Launches At Ulta Beauty

The Cécred x Ulta Beauty in-store launch features top-shelf and life-size shoppable displays, a permanent endcap, and a front-of-store presentation. It also includes a first-ever salon integration at all The Salon at Ulta Beauty locations, designed to provide salon guests with an intimate Cérecé experience. “Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust,” stated Grace Ray, Cécred CEO. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can’t wait for everybody to experience this new chapter with us.”

Consumers took to the comment section of Cécred’s social media to share their excitement about the brand’s launch at Ulta. “Omg, let me go run to Ulta NOWWW,” commented one fan. Another user praised the haircare line for bringing her mane back to life. “Thank you, God and Beyoncé I don’t have to be ball head no more .”

With Beyoncé leading the charge, Cécred is set to redefine beauty standards in haircare, encouraging everyone to unleash their inner confidence and radiate beauty, one strand at a time. This partnership marks a new era in beauty, one that celebrates diversity, strength, and authenticity.

If you’ll excuse us, we have to plan our outing to Ulta Beauty.